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This is an intriguing question, especially because Yoga, Ayurveda’s Sister Science, has become increasingly popular in the West. There’s probably no one who hasn’t tried at least one Yoga pose by now and there are at least a million regular yogis who swear by its incredible effectiveness.
But why not Ayurveda, then?
The main reason is that, in the West, we’ve been conditioned to believe that illness and disease are inevitable and that there is nothing that can be done to prevent these. Instead, what we opt for are expensive treatments and therapies that do not do anything to address the wellness.
But why is that? Keep reading to find out.
Sometimes, Modern Western medications is not enough to solve for problems, both in the short term and in the long run. Many people aren't even aware that using holistic sciences for wellness is an option, too, to help support their current Western Medicine treatments.
What’s even more challenging is that it is embedded in mainstream culture to only go by such a system even when you have access to traditional holistic sciences like Ayurveda. Also, since these indigenous sciences are worlds apart from what you’ve been used to, proper awareness hasn’t been raised to educate people on how to rely on traditional wellness systems like Ayurveda, as an alternative or even just as a complementary technique that may raise the quality of life.
But the story doesn’t end here...
With the coming of the Modern Age, around the latter half of the 18th century, Western sciences started taking over the mainstream medicine systems, kickstarted by the Industrial Revolution.
More people started following this system because it was backed by Science. But much more than that, the novelty of procedures and techniques in Western medicine system gave it an authority which sidelined most traditional, indigenous and alternate wellness systems, including Ayurveda.
The scientific breakthroughs, use of chemical compounds to cure diseases and the ability to restructure the human body peaked during this time. These advancements were also designed in a way to support instant gratification of consumers. But much more than that, little attention was paid to holistic development, natural remedies and sustainable effects.
And wellness sciences like Ayurveda whose central focus is around such concepts, took a back seat.
Finally, by the end of the 20th century, there was a boom of Globalisation, the world opened, and it became easier to procure information even from the remotest corners of the world.
All these prodded the population in the West to start seeking out more herbal, holistic and natural wellness practices and ingredients in the East which spiked curiosity, studies and further research in Ayurveda.
To understand this better, we need to look at how Ayurveda was brought from the East to the West.
Much of the Ayurvedic wellness science practiced in the West now owes its history to these 3 different phases, through which it was introduced:
In the early 1980s -
Charismatic spiritual leaders started popularizing Ayurveda as an alternate wellness system. It was during this time that the West saw the rise of Ayurveda as an alternate holistic science, after having been inspired by the Ayurvedic way of life in the East.
In the late 1990s –
Through Yoga teachers who believed Ayurveda would be an effective complimentary aid to physical health and natural wellness, Ayurveda started flourishing exponentially in this period. More and more people started experimenting with it too.
The recent boom
Ayurveda has grown steadily in the West in the past few decades. This can be attributed to a spiked interest in natural ingredients and holistic approaches to wellness that are sustainable, in the long run.
A remarkable thing to note about Ayurveda is that unlike South Asian culture, cuisine and dressing style that’s now popular in the West, the science of Ayurveda was not brought to the West by Asian immigrants. Instead, Europeans and other travelers from the West directly sought out this natural holistic science in the hopes that it would be a complimentary and reliable source of wellness.
No matter what the reason or the situation was, we see that Ayurveda gained popularity because its core theories and practices are built around nature and natural systems. But more than this, Western scholars were also impressed by other nuanced realms of Ayurveda too.
The appeal about Ayurveda was that it was a more grounded form of wellness science:
Functional Approach
Functions of the body are analyzed in 3 different spheres in Ayurveda – Vata, Pitta and Kapha.
These constitutions are at the basis of every technique, procedure and recovery method prescribed in Ayurveda.
Multimodal Style
As it’s a wellness science, Ayurveda focuses on unique styles to approach common problems. It looks at the wellness of the body as a whole. For example, most often, physiological problems can be associated with gut problems in Ayurveda, along with other reasons.
Comprehensive Perspective
Since it’s a holistic science, Ayurveda is an all-encompassing knowledge system and looks at the human body as a collective whole.
It doesn’t address one part or one issue in isolation.
Systematic and Natural
Ayurveda’s efficiency solely lies in the fact that it’s entirely derived from nature and mimics the human body’s natural tendency as much as possible.
For example, all Ayurvedic techniques focus to bring harmony in each person’s unique constitution or dosha type, which can eventually solve the issue.
This approach greatly systematizes the whole body of knowledge.
Wellness- oriented
And most importantly, Ayurveda is wellness oriented - This is the main factor that differentiates Ayurveda from Western medicine.
In Ayurveda, general well-being is given prime importance.
These combined with the fact that Ayurveda uses 1700+ substances of botanical, faunal and mineral origin in 40,000 different formulae for supporting well-being opens doors a lot of experimentation in this field.
Ayurveda enthusiasts from the West also started realizing the importance of staying grounded in nature, natural ingredients and holistic practices that have been central to Ayurveda all along. This further spiked a massive conversation surrounding Ayurveda, as a holistic wellness system and the need to go back to our roots.
The usual meaning of 'back to roots’ suggests ‘going back to nature’ and you may be surprised to see that when it comes to Ayurveda, this concept is addressed literally.
According to Ayurveda, the human system is designed to work at a rhythm. It is to maintain this rhythm that Ayurveda suggests such a refined method.
For example, dry skin is one of the most common skin issues that people of all ages face. And what does Western skin science prescribe for this? - to use a body lotion or cream. But did you know that most body lotions and creams only create a fine film-like layer that creates the illusion of moisturization? Yes!
Now, would you like to hear what Ayurveda has to say here?
Dry skin, in Ayurveda is seen as an imbalance of Vata dosha that contains the space and air elements. When Vata dosha gets aggravated, your skin tends to lose its moisture content, and this leads to drying up of skin layers causing dry and dehydrated skin. In extreme conditions, it may even make your skin look rough, ‘crepey’ and scaly too.
So, the answer? Use herbal oils that are as close to sebum in texture and can get absorbed into your skin.
Ayurveda advises to eat warm, moist and soft foods like berries, bananas, cooked vegetables and brown rice along with a steady intake of healthy oil-rich nuts and almonds, while avoiding dry foods like raw lettuce and processed foods like popcorn.
The current ‘Ayurvedic Renaissance’ we see in the beauty world is based exactly on this.
But, at the same time, Ayurveda lacks the overwhelming amount of data, clinical trials and scientific explanations that the Western science boasts.
Only if there was a way to bring the best of both together...
For all these reasons and more, scientists and thought leaders worldwide are now stating that the future of skincare must start focusing on the individual as a whole and taking a more personalized approach.
The traditional holistic wellness system of Ayurveda has already been using this concept of personalized treatment protocol for thousands of years now! Given the current situation, the need for more holistic approach to life, have never before been this crucial.
But the practice of Ayurveda isn’t as standardized as Modern Western sciences.
But the practice of Ayurveda isn’t as standardized as Modern Western sciences.
And this lack called for a New Approach in skincare, holistic health and natural wellness.
All this doesn’t mean that there was no relationship between Ayurveda and Western science previously. However small it was, there has been a continuous give and take between both these systems of knowledge and together they have crossed different paths for over 400 years now.
With the advent of industrialization and the modern age, this transfer of knowledge started getting way easier.
And thanks to technology and years of efforts of our in-house scientists, we now bring to you the best of both worlds, Ayurveda and modern skincare science, with A. Modernica Naturalis
Natural, plant-based skincare that combines time-honored, pure Ayurvedic ingredients and modern skincare science wonders such as Hyaluronic acid and Niacinamide to deliver unmatched performance. Made with 92-100% Natural ingredients.
All A. Modernica products are made ensuring the highest quality standards. The icing on the cake is our confidence in the brand – if you use the product and don’t like it, simply write to us within 30 days of purchase and we'll refund you! The Ayurveda Experience’s backing for this brand means we deliver quality to you and your satisfaction is of the utmost importance!
Ready to experience the best of Ayurveda and Modern Skincare?
Choose from a range of our Effective and Vegan Skincare, now!
Rufolia Periorbital Eyemulsion
Ancient Ayurvedic Powerhouse Herbs Manjistha and Aloe Vera come together with Modern Hyaluronic Acid and Niacinamide to brighten and firm the delicate skin, not just under your eyes, but all around them.
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Nicumin Black Seed Even-Toning
Face Cream
Ayurveda and science come together to transform a dull, spotty, withering appearance to a revived, fresh brightened look with Nicumin Face Cream!
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NICUMIN Black Seed Brightening Face Cleansing Jelly
Cleanse, Brighten and Soften Dull or Blemished skin without Feeling the Sting with a Unique ‘Jelly’ Wash: Infused with Even-Toning Kalonji Oil, Brightening Saffron and Licorice and Complexion-Transforming Niacinamide!
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NUCINEL Lotus Seed Makeup Remover & Gentle Cleansing Fluid
Nucinel brings the unmatched performance of the synergistic complex of softening Lotus Seeds and Sesame Oil, brightening Licorice and cleansing Lemon juice to give you softer, calmer and visibly brighter skin, naturally!
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BLAVANA Ultra-Rich Youth-Boost Face Pommade for Aging Skin
Keep yourself looking young and your skin bouncy with Black Gram, your complexion looking clear and radiant with Manjishtha, its texture soft and sultry with Aloe Vera, and firm and peachy with Apricot - in just one swipe every night!
View DetailsNICUMIN Black Seed Brightening Face Cleansing Jelly
Cleanse, Brighten and Soften Dull or Blemished skin without Feeling the Sting with a Unique ‘Jelly’ Wash: Infused with Even-Toning Kalonji Oil, Brightening Saffron and Licorice and Complexion-Transforming Niacinamide!
View DetailsNUCINEL Lotus Seed Makeup Remover & Gentle Cleansing Fluid
Nucinel brings the unmatched performance of the synergistic complex of softening Lotus Seeds and Sesame Oil, brightening Licorice and cleansing Lemon juice to give you softer, calmer and visibly brighter skin, naturally!
View DetailsBLAVANA Ultra-Rich Youth-Boost Face Pommade for Aging Skin
Keep yourself looking young and your skin bouncy with Black Gram, your complexion looking clear and radiant with Manjishtha, its texture soft and sultry with Aloe Vera, and firm and peachy with Apricot - in just one swipe every night!
View Details"My first thought ? Wow ! This stuff works! Amazing!"
"Everything everyone says about this is true and it’s worth the 5 stars it gets. Non greasy, can’t tell you have anything on, brightens and tightens. I’m Italian and we have dark circles - this is amazing and i already sent it to my sister and Im about to tell my Aunt and cousin next. I can’t wait to see if there’s king term effects but there sure are immediate short term ones!"
CatLucci about Rufolia Periorbital Eyemulsion
"Uniquely satisfying"
"Wow this was a unique experience! First of all, the packaging is incredible. The texture is a very smooth gel that produces a light lather, reminiscent of like a jellied oil cleanser but without the greasy feel. It definitely is not a stripping squeaky-clean experience, but you feel sooo nice and bright and shiny afterward. I have oily acne-prone skin, and this cleanser worked great for me. Oh and the smell is fantastic as well. The aroma from the black seed oil is quite prominent but in a good way. Awesome stuff! "
B. about Nicumin Black Seed Brightening Face Cleansing Jelly
"Noticeable improvement"
"The first product of this nature that actually does what it promises. I am amazed at the improvement of my skin texture and yes firmness. I am seeing a noticeable reduction of my dark spots. I also love that it absorbs so well, does not feel greasy and leaves a soft matte finish. Truly a 'game changer'!!"
Jo K. about the Blavana Ultra-Rich Youth-Boost Face Pommade
